Defining Digital Marketing by David Sechovicz

It is essential to understand the online world and how to increase your digital presence in the current digital age. Ranging from blogs and articles to SEO and distribution channels, digital marketing helps you to create a strategy to enhance your advertisement on these channels and attract higher traffic to these sites.

A digital marketing strategy helps your existing as well as potential customers connect to the relevant brands and products through the medium of social media, websites, search engines, and email marketing. Thus, the marketing of products on online media can be referred to as digital marketing.

Brand awareness is another important aspect of digital marketing. Brands such as Amazon and Flipkart work on an advertisement business model and use social media such as Facebook, etc. to increase their brand value. Once a customer is hinged to these advertisements and spends time on their websites, companies earn money through this business model. Various campaigns and feedback sessions are conducted online to understand consumer behavior in regard to a new product that needs to be launched in the market. Customer surveys are executed before the launch to understand the customer reaction and likeability for the new product. Further, focus groups are deployed to understand the needs and likes of these customers to improvise on the current product before the market launch.

Now, one may wonder why digital marketing is important in the long run. An optimized strategy of digital marketing helps to build a brand value and most importantly, retains the brand value for a longer period. This leads to an increase in customer traffic to the online sites, thereby increasing the overall sales of the company. Increased sales enhance the market share of a company in the relevant industry.

It is crucial to understand your customer’s categories and demographics. Demographics can vary from country to country. Also, different aged customers may have different requirements. Although all of these customers can be categorized into 2 major types of customers, i.e. B2b and B2C.

B2B refers to business-to-business customers wherein other companies are your clients. They might like to collaborate with you and purchase your product to facilitate their services. The mode of communication with B2B clients is more formal and the main purpose is to make them understand the mission of your company and how you can benefit their businesses. Whereas B2C refers to Business-to-consumer. Here, you connect directly with the end consumers to sell your products. The languages used in this scenario are more direct and the main aim is to entice the customer and increase the brand value. Depending on the type of customer, you may want to re-strategize your digital marketing activities to target the desired audiences. Another major difference between B2B and B2C is that B2B clients may involve several stakeholders so the decision-making is usually done over a few weeks. While in the case of B2C, the end consumer is the sole decision-maker before purchasing the product. Sometimes, B2C customers may make impulsive decisions due to impressive brand awareness and advertisement.

Author: David Sechovicz. I am a digital marketing expert with an exceptional customer satisfaction record and years of successful service in providing top-notch services to small and large online businesses.