David Sechovicz Digital Marketer

If you are looking to establish your company in the market and achieve all the goals, it is imperative to build a strong digital marketing strategy. In certain scenarios, you may know what you need to achieve, and ‘the how’ may be a mystery. We are here to help you with an ultimate guide to understanding ‘the how’ part and creating a digital strategy appropriate for your company.   First and foremost, you need to showcase your brand value as per the brand guidelines. Define your brand and the objectives that you may want to achieve through the online campaign. This will help you to target the right audience and pitch your brand to the appropriate customers. List down all the unique selling points of your products along with your brand proposition to attract all potential customers. To ensure the retention of these customers, you can develop customer retention programs wherein you can provide discounts and loyalty cards to the existing cus...

It is essential to understand the online world and how to increase your digital presence in the current digital age. Ranging from blogs and articles to SEO and distribution channels, digital marketing helps you to create a strategy to enhance your advertisement on these channels and attract higher traffic to these sites. A digital marketing strategy helps your existing as well as potential customers connect to the relevant brands and products through the medium of social media, websites, search engines, and email marketing. Thus, the marketing of products on online media can be referred to as digital marketing. Brand awareness is another important aspect of digital marketing. Brands such as Amazon and Flipkart work on an advertisement business model and use social media such as Facebook, etc. to increase their brand value. Once a customer is hinged to these advertisements and spends time on their websites, companies earn money through this business model. Various campaigns and feed...